Marketing Manager

<strong>*FULLY ONSITE IN EDISON NJ. *Applicants MUST BE ABLE TO COMMUTE 5x/week to EDISON, NJ - NO EXCEPTIONS.</strong><br><br><strong>Key Responsibilities:</strong><br><br><strong>Brand Strategy Development:</strong><br><ul><li>Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.</li><li>Develop comprehensive branding strategies that enhance brand identity and market positioning.</li></ul><br><strong>Digital Marketing:</strong><br><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.</li><li>Utilize digital analytics tools to track performance and make data-driven decisions for continuous improvement.</li></ul><br><strong>Cross-Functional Collaboration:</strong><br><ul><li>Work closely with Sales, Product Development, Creative, and Customer Service teams to align marketing strategies with company goals and customer needs.</li><li>Foster strong interdepartmental relationships to ensure cohesive execution of marketing initiatives.</li></ul><br><strong>Campaign Management:</strong><br><ul><li>Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.</li><li>Coordinate with creative teams to produce engaging and impactful marketing materials.</li></ul><br><strong>Market Research:</strong><br><ul><li>Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences.</li><li>Adapt marketing strategies based on research findings to maintain a competitive edge.</li></ul><br><strong>Performance Analysis:</strong><br><ul><li>Monitor and report on the effectiveness of marketing campaigns and strategies using data analytics.</li><li>Use insights to drive continuous improvement and optimize marketing ROI.</li></ul><br><strong>Budget Management:</strong><br><ul><li>Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.</li><li>Monitor expenditures to ensure cost-effective execution of marketing activities.</li></ul><br><strong>Content Development:</strong><br><ul><li>Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.</li><li>Ensure content aligns with brand voice and marketing objectives.</li></ul><br><strong>Social Media Management:</strong><br><ul><li>Develop and implement social media strategies to enhance brand presence and engagement.</li><li>Manage social media accounts, including content creation, scheduling, and community engagement.</li></ul><br><strong>Brand Advocacy:</strong><br><ul><li>Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.</li><li>Build and maintain relationships with industry influencers and partners.</li></ul><br><strong>Qualifications</strong>:<br><ul><li>Bachelor's degree in Marketing, Business Administration, or related field.</li><li>Minimum of 4 years of experience in marketing, with a proven track record in brand development and campaign management.</li><li>Minimum of 4 years of experience in social media marketing, with expertise in managing various platforms and tools.</li><li>Excellent communication, interpersonal, and presentation skills.</li><li>Proficient in digital marketing tools and analytics platforms.</li><li>Ability to work collaboratively across departments and manage multiple projects simultaneously.</li><li>Creative thinker with strong problem-solving abilities.</li></ul>