.. facilities for up to two hours at a time, to monitor and interact with clients Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Ability to use a keyboard and video display terminal to receive .. read more
Job Description
We are seeking a Marketing Manager - Loyalty to join our team.
In this role, you will be responsible for leading and growing our loyalty program, Lakeshore Rewards. You will create value to our consumers by evolving and managing new engagement, loyalty and retention programs. As a key member of our Marketing team, you will be accountable for Lakeshore Rewards customer acquisition, engagement and retention strategies for the program and overall sales contribution of the loyalty program. Applicants should have strong leadership skills with the ability to influence teams in a cross-functional environment. The ideal candidate has a strong understanding of CRM principles and omnichannel customer experience.
A day on the job looks like this:
Evolve and execute loyalty strategy, developing 360 loyalty marketing plans inclusive of necessary incentives, partnerships and messages to drive purchase frequency and lifetime value
Build out and maintain the customer loyalty lifecycle and communication journey across digital, email and print to drive enrollments, retain existing customers and strengthen the customer base
Generate marketing campaigns (and maintain the annual calendar of campaigns) that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience
Develop a deep understanding of the Lakeshore brand and business goals and apply them to loyalty marketing tactics
Oversee the growth and development of the Loyalty Marketing Coordinator
Collaborate with cross-functional business partners to facilitate development and delivery of loyalty strategies and marketing activities; ensure alignment with brand equity and voice
Develop program KPIs; partner with Analytics team to deliver dashboards to track performance and make data-based decisions
Manage projects related to implementing new loyalty program features, ensuring timely delivery and utilizing knowledge of loyalty program management software
Lead the development of creative assets and messaging; act as brand steward for Lakeshore Rewards
Expertly navigate the Session M loyalty platform and flawlessly execute campaign setups, provide programmatic updates and troubleshoot any issues that arise
Develop presentations for the senior leadership team that explain performance, growth initiatives, how they will be executed and their forecasted impact to the business
Qualifications: Qualifications
Got the skills and experience? Here’s what we’re looking for:
Bachelor’s degree in Marketing or related field required; master’s degree preferred
5+ years of experience in one or more loyalty-related disciplines (marketing, customer service, consumer insights, CRM or sales management) with 3+ years of loyalty program experience
Session M experience a plus
Salesforce Marketing Cloud experience a plus
Adobe Analytics experience a plus
Demonstrated ability to interpret customer data and research into insights that lead to business actions
Strong project management skills demonstrated by developing, leading and delivering complex, multichannel projects in a fast-paced environment
Excellent organizational skills with attention to detail and accuracy of data
Exceptional communication skills, verbal and written; ability to translate complex analytic data and business challenges into simple marketing strategy stories
Additional Information
And here’s our end of the bargain!
Salary: $100,000-$120,000 with an annual bonus of up to 15%
Paid leave for new parents to support work/life balance and family bonding
Excellent medical/dental and vision coverage—EPO, PPO and HSA
401(k) retirement plan with company contribution (because you will retire someday)
Flexible benefits—choose what you like, ignore the rest
On-site preschool for our employees’ children
On-site employee gym for all levels/fitness needs
Generous employee discount
Casual dress…and we really mean it
At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.
We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.
To learn more about Lakeshore, visit
www.lakeshorelearning.com/careers
Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.
To learn about how we collect and use Applicant information, please visit our
Employee/Applicant Privacy Policy.
INDRLL11
Qualifications
Got the skills and experience? Here’s what we’re looking for:
* Bachelor’s degree in Marketing or related field required; master’s degree preferred
- 5+ years of experience in one or more loyalty-related disciplines (marketing, customer service, consumer insights, CRM or sales management) with 3+ years of loyalty program experience
- Session M experience a plus
- Salesforce Marketing Cloud experience a plus
- Adobe Analytics experience a plus
- Demonstrated ability to interpret customer data and research into insights that lead to business actions
- Strong project management skills demonstrated by developing, leading and delivering complex, multichannel projects in a fast-paced environment
- Excellent organizational skills with attention to detail and accuracy of data
- Exceptional communication skills, verbal and written; ability to translate complex analytic data and business challenges into simple marketing strategy stories
Additional Information
And here’s our end of the bargain!
* Salary: $100,000-$120,000 with an annual bonus of up to 15% - Paid leave for new parents to support work/life balance and family bonding
- Excellent medical/dental and vision coverage—EPO, PPO and HSA
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefits—choose what you like, ignore the rest
- On-site preschool for our employees’ children
- On-site employee gym for all levels/fitness needs
- Generous employee discount
- Casual dress…and we really mean it
At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.
We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.
To learn more about Lakeshore, visit
Equal Employment Opportunity Policy People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.
To learn about how we collect and use Applicant information, please visit our INDRLL11
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