Marketing & Customer Support Manager

Are you ready to take your career to the next level? CFR Engines, Inc. is a leading global manufacturer known for its commitment to innovation, quality, reliability, and excellence in the petroleum fuel testing sector. We take pride in our cutting-edge technology and dedication to delivering top-notch, American-made products to our customers worldwide. As we continue to expand, we are seeking a highly skilled and motivated Marketing & Customer Support Manager to join our team in Pewaukee, WI!<br><br>As a Marketing & Customer Support Manager, you'll be an integral part of our team, responsible for developing and deploying product/marketing strategies that effectively articulate the CFR value proposition; overseeing the execution of "world-class" order processing and customer service activities; recommending business solutions that support customer needs and CFR interests; providing effective sales support and channel enablement. Join us and be part of a company where innovation thrives alongside tradition as we go above and beyond every day to meet the evolving needs of our industry.<br><br><strong>Why CFR Engines? </strong><br><br>At CFR, we believe in fostering a culture where every team member feels valued, supported, and inspired to thrive. When you join CFR you can expect to receive competitive compensation, a flexible schedule, and a dynamic work environment where innovation thrives alongside tradition.<br><br><strong>Key Responsibilities:</strong><br><ul><li>Leverage customer and install base analytics and collaborate with commercial resources to identify a roadmap for up-sell and cross-sell opportunities.</li><li>Maintain up-to-date records of competitive offerings, identify strengths and weaknesses, and work cross-functionally to develop positioning strategies to foster CFR product success.</li><li>Monitor and maintain reports on financial, technological, regulatory, and demographic trends to identify new market and product opportunities.</li><li>Advance the sales process by overseeing the Marketing Department and the measurement of effectivity of marketing collateral, marketing communications, and digital strategies.</li><li>Enable the CFR selling process by driving the creation of sales and partner tools such as playbooks, qualification guides, objection handling, ROI calculators, competitive kill sheets, and FAQs.</li><li>Collaborate with the Commercial Team and Technical Training Team to develop effective sales training materials and events.</li><li>Ensure on-time processing of orders and proactive customer communication to ensure total customer satisfaction.</li><li>Ensure synergy between customer solutioning and CFR strategic objectives by maintaining a deep understanding of the CFR product and utilizing voice of customer (VOC) gathering and collaboration with sales and technical resources to understand customers' high-level objectives and the most relevant product features/functionality for their specific business needs.</li><li>Conduct market research and analysis of price points to support new product introductions and new market opportunities; make recommendations as appropriate.</li><li>Direct and coordinate product life cycle tasks (product launch campaigns, updates, end-of-life), including all related marketing activities.</li><li>Manage the creation of proactive touchpoints to customers utilizing multiple channels such as website, social media, virtual meetings, and virtual software.</li><li>Lead the Commercial Sales & Operations Planning (S&OP) process and actively participate in all necessary phases of the process.</li><li>Establish and oversee the development and adherence to global trade compliance.</li><li>Manage Channel Network Agreements and CFR centric commercial communication; ensure consistency of CFR message and branding.</li></ul><br><strong>What We're Looking For:</strong><br><ul><li><strong>Education:</strong> BS/BA in Sales, Marketing, Business Administration, or related field</li><li><strong>Experience: </strong>Minimum 5 years' experience in customer service, sales support, and/or strategic marketing; minimum of 3 years in customer-facing enterprise roles involving account and project management responsibilities</li><li><strong>Software:</strong> Highly proficient in Microsoft Office Suite and web tools; functional experience with CRM.</li><li><strong>Marketing strategies: </strong>Experience developing go-to-market strategies and product launches in a B2B and B2C environment with competency in trade compliance and risk mitigation</li><li><strong>Marketing leadership: I</strong>ncluding market trends/analysis, VOC analytics, product commercialization/branding, virtual marketing, and product life-cycle management</li><li><strong>Global experience: </strong>Proven ability to work globally including experience working with Channels and demonstrated experience with tradeshows, conferences, and roadshows</li><li><strong>S&OP: </strong>Demonstrated project management skills with prior S&OP and planning experience</li><li><strong>Intercultural sensitivity:</strong> International and intercultural experience and sensitivity required</li><li><strong>Travel: </strong>Ability to travel domestically and internationally (~10-15%)</li><li><strong>Leadership:</strong> Strong leadership skills, with an ability to positively support, influence, and lead internal and external customers as well as peer groups with performance execution</li><li><strong>Technical Acumen: </strong>Ability to translate marketing concepts to business partners and clearly articulate benefits.</li><li><strong>Communication:</strong> Excellent communication, presentation, promotion, and in person and remote interpersonal skills with the ability to build constructive relationships and sell our solution and its capabilities to a range of audiences</li><li><strong>Teamwork: </strong>Experience collaborating as part of a leadership team, with an acute understanding of business strategy, performance execution, and the ability to exhibit and maintain company Core Values.</li><li><strong>Analytical: </strong>Ability to track trends in industry and translate customer and market VOC into quantifiable business opportunities.</li><li><strong>Time Management: </strong>With proven ability to meet deadlines; be able to work cross functionally, drive multiple projects simultaneously,</li><li><strong>Organized:</strong> Strong organizational and project management skills- focus on details, and deliver results in a highly organized manner.</li></ul><br><strong>Comprehensive Benefits:</strong><br><ul><li><strong>Health Insurance: </strong>Competitive medical, dental, and vision insurance plans for you and your family. Some fully employer paid!</li><li><strong>Life Insurance</strong>: Secure your future and your loved ones with our robust life insurance coverage.</li><li><strong>Disability Insurance</strong>: Protect your source of income if you miss extended time from work.</li><li><strong>Paid Time Off (PTO)</strong>: Enjoy extra time off work with our generous PTO policy. We value work-life balance and offer 10 paid holidays to ensure our employees have time to spend with family and friends.</li><li><strong>401(k) Retirement Savings Plan:</strong> Save for your future with our 401(k) retirement savings plan with employer match.</li><li><strong>And so much more: </strong>We believe in fostering camaraderie and building connections beyond the daily grind which is why we organize monthly events and celebrate employee achievements to bring our team closer together.</li></ul><br>If you're looking for a collaborative role where you are encouraged to grow, we want to hear from you! Apply today to become a Marketing & Customer Support Manager at CFR and start a fulfilling career journey at a leader in the energy industry.<br><br>Join a team where productivity meets accountability, commitment drives success, and excellence is our standard!