Regional Marketing Manager-Paramus

  • Paramus
  • Blinds To Go
<strong>Regional Marketing Manager-Paramus</strong><br><br>Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.<br><br>Key Responsibilities:<br>&bull; Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.<br>&bull; Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.<br>&bull; Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.<br>&bull; Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.<br>&bull; Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.<br>&bull; Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.<br>&bull; Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.<br>&bull; Contribute test ideas, execute test strategies, analyze test data and document test results.<br>&bull; Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.<br><br>What We're Looking For:<br>&bull; Exceptional proficiency with Microsoft Excel is required.<br>&bull; Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.<br>&bull; Understanding of paid search, email, social, and other forms of online advertising.<br>&bull; Experience with website analysis using a variety of analytics tools including Google Analytics.<br>&bull; High intellectual curiosity and ability to think creatively, and identify and resolve problems.<br>&bull; High levels of integrity, autonomy, and self-motivation.<br>&bull; Excellent organizational and time management skills.<br>&bull; Highly motivated individual with 1-5 years of experience