NEW PRODUCT MARKETING ANALYST

At Daniel Defense Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. We are intensely focused on providing top quality small arms solutions to our military and law enforcement communities as well as to civilians seeking premium rifles for home defense, hunting and sport shooting.

As NEW PRODUCT MARKETING ANALYST you will be responsible for the functions outlined below.

Essential Functions:

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Play a leading role in the development and execution of the company’s new product roadmap. As an active participant of the New Product Development Team, the New Product Marketing Analyst will represent the “voice of the customer” by performing both quantitative and qualitative market research to identify and develop DD market opportunities.

• Lead the company’s new product “Gate” process by writing and presenting new product concepts to Senior Leadership

• This position will work very closely with the Director of Product Development & Design, Product Design Managers, and key Sales & Marketing personnel. 2
• Use market research data to determine product opportunity, pricing and positioning
• Develop product messaging that differentiates new products and services from others in the market
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Communicate the value of new products and services to the organization
• Help train Sales and Marketing on communicating value proposition/positioning of new products
• Speak and present both internally and externally to promote the story of our products
• Assist in the development and implementation of new product launches
• Assist in the creation of product content such as case studies, videos, website copy and blog posts
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Lead the development of FAB (Feature-Advantage-Benefit) matrices for new products
• Continues learning through conferences and summits
• Other duties as assigned
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment
• Other responsibilities as deemed appropriate or necessary by management.

Knowledge, Skills and Abilities:

• Degree in Marketing with 4-7 years of experience in data analytics and new product research or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.
• Successful track record of launching new products & services within the firearms industry is preferred
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Attention to details
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
• Travel requirements: 15 to 25% of the year.

Physical Requirements:

• Must be able to lift and carry items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the normal work day – extensively at trade shows, meetings, etc.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug Free Workplace".

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at will employer.

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