Field Marketing Manager

Join our dynamic team at COGIR Management USA, a subsidiary of Canada's COGIR Real Estate. Specializing in modern aging management, we operate 66 senior living communities across 10 states, encompassing over 7,500 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for both residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

Are you a dynamic marketing guru who is a jack of all trades and thrives on blending the best of online and offline worlds? Do you love crafting strategic plans that drive awareness and conversion? If so, we have the perfect role for you! Our Field Marketing Manager will develop, implement, and manage fully integrated marketing plans for a group of Cogir Communities. The Field Marketing Manager will enhance our online and offline presence, engage with our target audiences, and drive leads. This role requires a creative thinker with a strong analytical mindset and a deep understanding of omnichannel trends, tools, and best practices.

KEY RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies for each location to increase brand awareness, drive website traffic, and generate leads.
• Manage and optimize all marketing channels, including SEO, SEM, social media, email marketing, content marketing, and online advertising.
• Create and oversee content strategies that align with our brand voice and resonate with our target audience, including seniors and their families.
• Analyze and report on the performance of online and offline marketing campaigns using multiple CRM tools and provide insights and recommendations for improvement.
• Collaborate with the marketing, sales, and IT teams to ensure a cohesive and integrated approach to marketing.
• Stay ahead of industry trends and emerging technologies to ensure our strategies remain innovative and effective.
• Act as a brand ambassador, fostering partnerships with agencies, local vendors, and stakeholders.
• Plan and manage digital marketing budgets, ensuring cost-effective and impactful campaigns.

CANDIDATE QUALIFICATIONS and EXPERIENCE

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• A minimum of 5 years of experience in marketing, preferably within the senior living, hospitality, or healthcare industry.
• Proven experience in developing and executing successful digital marketing strategies.
• Proficiency in marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for detail and a passion for innovation.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with website management and content management systems (CMS).

WORK SETTING

• In-person, Monday to Friday.
• Corporate Office in Scottsdale, AZ.

Apply today and become part of the Cogir Family!