Director of Business Development

Purpose

Reporting to the CFO, the Director of Marketing & Business Development (DMBD) is a highly collaborative, influential, and experienced leader, responsible for leading the organization’s partnership, collaboration, and expansion efforts in a structured, intentional, and visionary way that advances the organization’s mission across Wisconsin. The DMBD provides direction and oversight to FHLC’s Business Development, Marketing, Advocacy, Fund Development, and Grant Management areas. The DMBD will lead the efforts working in the community developing and maintaining business relationships, collaborations, and opportunities. Additionally, the DMBD will oversee organizational efforts to remove barriers to care for medically vulnerable populations through outreach and community health education and development. The DMBD will develop and execute growth strategies that align with defined key business strategies to produce revenue growth, cost savings and profitability.

Essential Duties and Responsibilities

Business Development

• Evaluate partnership opportunities, analyzing the viability of, and prioritization for each opportunity through careful consideration of numerous factors, including capital resources, market demographics, potential partnership attributes, and other relevant factors.
• Focus on increasing the referral client base and expanding the number of patients being cared for in our clinics to achieve annual targets.
• Articulate the differentiating factors for the community health center model of care including critical details and the advantages and unique value proposition relative to other healthcare providers.
• Communicate and implement the FHLC development strategy internally and externally so that all stakeholders understand how it aligns with FHLC’s overall goals.
• Conduct research and identify target markets, build relationships, perform in-depth presentations, perform strategic analysis, and execute implementation plans.
• Assist leaders with business/project plans for proposals, including strategic business development, project monitoring and ongoing evaluation plans and cost analysis to meet proposed project need.
• Facilitate contract discussions and communications among the various parties relating to business development activities.
• Collaborate efficiently and effectively with FHLC leadership team, including CEO, CFO, COO, and relevant directors on potential partnerships, gaining buy-in and insight as required.
• Source or direct research into political, legislative, economic, social, technological, business and industry trends and analyze and interpret strategic trends to identify impacts on the health center, informs the leadership team, and incorporates as necessary in strategic planning processes.

Community Collaboration and Outreach

• Develop and maintain high-profile external relationships, including the management of new and existing community relationships to gain support of the health center and its programs.
• Represent and/or ensure representation of the health center and actively participates in community coalitions, civic organizations, task forces and committees.
• Ensure the preparation, coordination, and delivery of public speaking engagements and

presentations to community stakeholder groups, potential partners and to the public.

• Oversee management of FHLC’s advocacy efforts including recruitment, training, and development of those involved in advocacy initiatives.
• Maintain effective processes for documenting, monitoring, and maintaining outreach activities including FHLC’s CRM.
• Ensure appropriate oversight and coordination of outreach activities system wide, (i.e., recruiting, supervising, and training of outreach staff, management of outreach calendars/schedules, external communication, and relationships, etc.)
• Direct and ensures coordination of internal/external community health education opportunities.

Marketing & Community Engagement

• Develop annual marketing strategy and marketing plan to budget, lead strategy and oversees activities related to marketing and advertising services, including the management of external contractors and employees.
• Create, implement, and measure the success of marketing and advertising initiatives.

to enhance the image and position of the health center and its programs/services, among local businesses, other non-profits, potential donors, and the public.

• Write and/or direct the development of press releases and media alerts; Develop and maintain media contacts with area media outlets; Oversee and direct all media relations, social media communication, media production.
• Direct and oversee web, social media, and other electronic communications.

Strategic Guidance, Direction and Mission Focus

• Conduct marketing assessments and develop a comprehensive business development plan designed to meet budgetary volume projections.
• Develop and maintain comprehensive working knowledge of organization’s service area including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and apply this knowledge to effective business planning.
• Stay current with government, industry, and marketplace changes and opportunities for competitive advantage.
• Collaborate and communicate with team and cross-functional partners to fully meet the needs of our patients and communities we service.

Fund Development and Grants Management

• Work with leadership to identify and capitalize on funding opportunities to strengthen the ongoing operations. Develop fund development plans to attract funds necessary to support defined key initiatives.
• Review, create, and update policies and procedures related to Development, including the Development Plan, Capital Campaign Plan, Gift Acceptance Policies, Planned Giving, future endowment development, etc.
• Plan and support key major donor and prospect identification, stewardship, communication, cultivation, solicitation, and recognition.
• Coordinate activities to ensure that all development work is effectively planned and implemented, including creation and management of fund development tracking system; and the coordination of staff engaged with maintaining records.
• Prepare reports and present findings to funders, appropriate program staff and/or stakeholders.
• Work with Finance and department staff to ensure an accurate, timely efficient and transparent process for the entire grant life cycle, from proposal to close. This entails pre-award management, tracking payments, reviewing, and producing relevant reports, monitoring grant activity, post-award management and records retention.
• Monitor compliance with grant/funder contracts and guidelines

General

• Assess and ensure appropriate and effective staffing around accountability to budget.
• Perform all job functions in a professional and courteous manner.
• Foster and promote a culture of service excellence and accountability.
• Identify and utilize learning opportunities to increase personal leadership / management skills.
• Use discretion and judgment in handling sensitive or confidential information.
• Answer inquiries in a timely and courteous manner.
• Adhere to FHLC policies and procedures.
• Regular and Reliable Attendance
• Other duties as assigned.

Min. Qualifications

To perform this job successfully, the Director must be able to perform each essential duty satisfactorily. This position requires an individual who can work independently and under pressure, be analytical, and has excellent critical thinking skills. The ability to respect the confidentiality of patient information while performing job duties. Ability to establish and maintain effective trust and strong working relationships with potential partners, patients, employees and public.

Education/Experience Requirements

Bachelor’s Degree or equivalent experience required, master’s degree in public health, business administration, or marketing or equivalent experience strongly preferred. FQHC experience preferred. Minimum of five (5) years of experience in business development, partnerships, mergers, joint ventures in the healthcare industry required. Demonstrated ability to analyze and compile complex data for planning purposes. Excellent communication skills, both written and oral, with the ability to represent FHLC in conversations with a variety of stakeholder groups.

Language Skills

English required. Bilingual English/Spanish language desirable. Ability to read & interpret documents, reports & proactively and strategically identify potential expansion markets, including selection and pursuit of specific health systems and human service agencies that would be strong partners for FHLC.

Family Health La Clinica is proud to be an Equal Opportunity Affirmative Action employer.