Marketing Lead

Gridware is on a mission to create a future without wildland fires. We’re a rapidly growing company building hardware and software that monitors the

power grid

to prevent and detect faults that lead to

wildfire ignition . (More about Gridware below). To make that happen, we’re currently looking for a marketing lead to help establish Gridware's brand and generate awareness of our products. You will be responsible for driving the company's growth by developing and implementing effective marketing strategies. In this position, you will work closely with sales, customer success, and business development to identify target markets and create marketing campaigns. After successfully launching our award-winning product with utilities in 4 states we’re looking for a marketing lead to help the company scale and grow. With our product already gaining recognition and adoption in multiple states, your role will help Gridware capitalize on this success and expand into new markets. Responsibilities Develop and implement marketing strategies that align with the company's goals and objectives Identify target markets and develop plans for reaching and engaging potential customers Create marketing campaigns, including advertising, events, content marketing, and social media Measure the effectiveness of marketing efforts and make data-driven decisions to optimize campaigns Work with outside agencies and vendors to execute marketing plans Stay up-to-date on industry trends and best practices and incorporate them into the marketing strategy Requirements Bachelor's degree in marketing, business, or a related field 3+ years of marketing experience Demonstrated success in developing and implementing marketing strategies and campaigns Strong analytical and data-driven decision-making skills Excellent communication and presentation skills Experience with digital marketing tactics, such as email marketing, social media marketing, and content marketing Proficiency in marketing analytics tools Ability to work independently and as part of a team Strong problem-solving and strategic thinking skills Experience in a startup or fast-paced environment is a plus Application Although we do not require candidates to submit a cover letter, candidates who wish to have their application stand out are invited to write a cover letter outlining one or all of the following things in a bullet-point format: Why you are interested in joining Gridware What skills you have that makes you the perfect candidate for this role We offer competitive benefits that help employees to thrive and grow. These benefits include: An attractive salary with bonus plan Health insurance Stock option plan About Gridware Our Culture We are a mission-driven team passionate about saving lives and creating a future without wildfires. Our Vision Save Lives Everyday, Everywhere Our Mission Prevent catastrophic failures by building a highly adaptable platform capable of answering any question about critical infrastructure. What we do

We provide a full-stack (hardware + firmware + software) solution for real-time monitoring of America's power distribution grid. Our low-cost hardware platforms are deployed to power poles, where they detect and predict faults that lead to wildfire ignition or outages Gridware’s technology is designed to unlock essential values for other adjacent verticals. Our unique positioning allows us to solve some of the world’s most burning challenges - from helping policy makers make data-driven infrastructure decisions to helping farmers overcome micro-climate challenges. While others turn a blind eye to these aged and highly-regulated industries, we at Gridware believe it’s our duty to find win-for-all scenarios that lead to a prosperous future for coming generations. Our investors

Gridware is a privately-held company with funding from major investors such as: True Ventures Fifty Years Gridware is an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to color, gender, religion, national origin, citizenship, disability, age, sexual orientation, or any other characteristic protected by law. Gridware is located in Walnut Creek, California.

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