Sr Director, Growth Marketing

In this role, you will… Develop and execute marketing strategies to maximize growth from existing channels, including paid search, direct mail, affiliate, email/sms, SEO, etc. Identify, test and implement new marketing channels and strategies to deliver on our overall growth and CAC targets Utilize consumer insights and analytics to develop, test, and implement new lifecycle marketing strategies that will increase conversion across the funnel Develop and implement a content strategy to attract, engage, educate, and convert prospective customers across the funnel Direct the creative development process for marketing campaigns, ensuring that the creative is on brand and aligned with business objectives; implement creative testing process to drive continuous improvement Closely collaborate with Product, Sales, and Partnerships colleagues to identify and implement new growth opportunities Manage an in-house marketing team of 5-7 FTEs and contractors, as well as agency partners Closely monitor competitive landscape and industry trends to identify new risks and opportunities, and quickly adapt to market changes This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates, with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.* This role will require attendance at occasional in-person team meetings at one of our offices. About You: You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way. Bachelor's degree or higher in business, finance, or related field 10+ years of hands-on experience in performance marketing and lead gen, including 5+ years in leadership roles; preferably in a start-up fintech or financial services context In-depth knowledge of all performance marketing channels including paid search, direct mail, Meta, affiliate, SEO, programmatic ads, and native advertising, with strong understanding of the current landscape and evolving capabilities Extensive lifecycle marketing experience and deep understanding of marketing automation platforms and best practices Significant experience utilizing customer segmentation, targeting, and personalization across email, SMS and paid channels to increase acquisition and conversion rates Experience with conversion rate optimization and A/B testing across the funnel Strong familiarity with marketing analytics tools and platforms for campaign measurement and attribution Strong leadership and team management skills, with extensive experience developing and managing high performing teams Detail oriented with strong organizational and project management skills, and an ability to effectively work on multiple initiatives simultaneously Strong communication and interpersonal skills, with the ability to build strong relationships and work collaboratively with internal stakeholders, partners and vendors How we will take care of you: Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $168-210k Eligible for annual performance-based incentive Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. #J-18808-Ljbffr