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Job Posted by ApplicantPro
Job Description: Marketing Manager
Company: X-Bow Systems
Location: Luling, TX (Remote position, but must be based in Texas)
Position: Marketing Manager
Executive Summary: We seek a dynamic and experienced Marketing Manager to join X-Bow Systems, a leader in solid rocket motor technology. The Marketing Manager will enhance X-Bow's market presence, boost brand visibility, and drive sales growth in the competitive solid rocket motors sector.
Responsibilities:
Market Analysis:
- Conduct a thorough analysis of industry trends in solid rocket motors, focusing on applications in defense, aerospace, and commercial sectors.
- Assess competitors' capabilities, market share, and pricing strategies.
- Identify and target key market segments, including defense contractors, space launch providers, and commercial satellite manufacturers.
Marketing Objectives:
- Establish clear and measurable marketing objectives aligned with X-Bow's mission and strategic goals.
- Focus on increasing market share, securing key contracts, and positioning X-Bow as a leader in solid rocket motor technology.
Strategic Positioning:
- Define X-Bow's unique value proposition in the solid rocket motors market, emphasizing reliability, performance, innovation, and cost.
- Develop and implement positioning strategies to differentiate X-Bow's products from competitors and appeal to target customers.
Product Portfolio Strategy:
- Evaluate X-Bow's solid rocket motors portfolio, including various sizes and configurations tailored to different applications.
- Develop product positioning strategies for defense, aerospace, and commercial space segments.
- Plan for future product development and innovation to meet evolving customer needs and industry trends.
Promotional Mix:
- Create an integrated marketing communications plan utilizing digital marketing, industry events, thought leadership, and strategic partnerships.
- Optimize X-Bow's website, manage content marketing, and execute targeted online campaigns.
- Represent X-Bow at defense exhibitions, aerospace conferences, and industry forums.
- Publish technical papers, case studies, and application notes to showcase expertise.
Press Relations:
- Collaborate with the PR team to integrate and support press efforts.
- Coordinate press releases, media outreach, and press events to amplify X-Bow's messaging.
- Identify opportunities for media partnerships, interviews, and speaking engagements.
Social Media Plan:
- Identify key social media platforms and develop a content strategy to engage with the target audience.
- Implement a posting schedule and utilize targeted advertising to reach specific segments.
- Monitor social media channels for mentions and inquiries, and respond promptly to engage with the audience.
- Integrate social media efforts with other marketing initiatives to drive traffic and amplify messaging.
Sales Enablement:
- Develop sales collateral and tools to support the sales team.
- Implement training and enablement programs to keep the sales team updated on industry trends, competitive positioning, and product developments.
Customer Relationship Management (CRM):
- Implement a CRM system to manage customer interactions, track leads, and analyze customer data.
- Establish feedback mechanisms to gather customer insights and improve product offerings and customer experience.
Measurement and Analytics:
- Establish key performance indicators (KPIs) to measure marketing effectiveness.
- Monitor and analyze marketing metrics to track progress and optimize strategies for maximum impact and ROI.
Budget and Resource Allocation:
- Allocate resources and budget for marketing initiatives, including personnel, technology, advertising, and promotional activities.
- Regularly review and optimize budget allocation based on performance metrics and strategic priorities.
Implementation Timeline:
- Develop a detailed timeline for the implementation of marketing initiatives and key milestones.
Risk Management:
- Identify potential risks and challenges in the solid rocket motors market.
- Develop risk mitigation strategies to address challenges and ensure successful execution of marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in marketing within the aerospace, defense, or related industries.
- Strong analytical, strategic thinking, and project management skills.
- Excellent communication, interpersonal, and leadership abilities.
- Proficiency in digital marketing, social media management, and CRM systems.
Conclusion: If you are a motivated marketing professional with a passion for aerospace and defense technology, we invite you to join our team at X-Bow Systems. Together, we will drive marketing excellence and achieve business success in the competitive solid rocket motors market.
X-Bow is an equal opportunity employer and welcomes applicants from diverse backgrounds and experiences. X-Bow offers competitive compensation and benefits packages, as well as opportunities for career growth and development.
Thank you for your interest in joining X-Bow Launch Systems, Inc., the space revolution on a solid foundation!
Job Posted by ApplicantPro