Responsibilities Selected day-to-day responsibilities include:
1. Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintain our social media presence across all digital channels
- Measure and report on the performance of all digital marketing campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build, and maintain our social media presence
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate