Digital Analyst

Digital Analyst What you can expect Zoom is looking for a Digital Analyst to generate insights for eCommerce and Marketing teams to inform our strategic initiatives & product roadmap. About the Team This role is part of the Digital Analytics team supporting Zooms Digital properties to accelerate growth. This candidate will provide customer insights about online behavior that will inform future B2C & B2B strategies. This candidate has a passion for storytelling through data and acts as a champion for decision-making across the organization. This candidate must be able to think strategically and tactically and be comfortable with the fast-paced nature of a high-growth company. Passion for learning, innovation, and collaboration is a must. Responsibilities Reporting & Insights Generation: Lead regular reporting on key business metrics, conduct KPI tracking and trend analysis, and perform ad hoc analysis to answer business questions. Channel Performance Analysis: Provide deep insights into marketing effectiveness through channel-specific performance analysis (SEM, SEO, Social). Dashboard Management: Build, maintain, and enhance automated Tableau dashboards for easy access to critical performance data, ensuring data quality and integrity. Customer Journey & Funnel Analysis: Collaborate with eCommerce and Marketing teams to define KPIs, analyze customer funnel performance, and uncover conversion and abandonment patterns. Optimization & Experimentation: Support A/B and multivariate testing, analyze results, and develop data-driven recommendations for continuous improvement. Customer Segmentation & Personalization: Use customer segmentation and behavioral analysis to drive personalized experiences and identify optimization opportunities. Collaboration & Enablement: Work closely with Marketing teams to align on customer experience, loyalty initiatives, and retention efforts; support site redesigns and enhancements. Industry Trends & Best Practices: Stay up-to-date on industry trends, analytics tools, and platform features (e.g., Amplitude, Tableau, Salesforce, Google Analytics). What we’re looking for 5+ years of experience in digital analytics with platforms such as Amplitude , Tableau , Salesforce , and Google Analytics . Proven experience in dashboard development & automation . Expertise in KPI tracking , trend analysis , and channel-specific performance analysis (e.g., SEM, SEO, Social). Strong skills in data storytelling —translating technical and statistical information into actionable insights for business stakeholders. Experience with media mix optimization and attribution modeling is a plus. Quantitative thinker with a data-driven mindset and a customer-focused approach . Ability to collaborate effectively and communicate confidently with cross-functional teams. Experience in documenting and presenting results to diverse stakeholder audiences. A growth mindset and passion for continuous improvement, learning, and collaboration. Salary Range or On Target Earnings: Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application! Anticipated Position Close Date: 09/18/24 Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information. About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment. Our Commitment​We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. #LI-Remote