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Job Description
Are you a creative and dynamic communications pro looking for an exciting new challenge? Reputation Partners is looking to add an experienced Senior Account Executive to our high-performing team. You’ll work with a dedicated team of experts to help clients plan and implement strategic communications programs to establish, build, and protect their corporate reputation. We have deep expertise across all industries and our work spans from crisis and issues management to employee and labor relations, financial/transactional communications and traditional public relations programs.
Senior Account Executives primarily are responsible for the following on a day-to-day basis.
Other responsibilities and assignments may apply.
Client Account / Project Management
Serve as a secondary client contact for multiple accounts. Experienced Senior Account Executives may serve as the primary client contact on accounts
Meaningfully participate in client meetings / calls, including contributing ideas, eliciting appropriate information through smart questions, taking detailed notes and identifying all action items and deadlines
Ensure all deadlines are met by independently creating and prioritizing “to do” lists and by “managing up” to ensure supervisors review materials and provide feedback in a timely manner
Participate in conceptualizing and managing events for clients (such as press conferences, trade shows, large internal meetings)
Undertake and manage large projects, such as annual presentations (clip book/results) for clients; oversee all details, ensuring a quality work product
Consistently and proactively provide updates and strategic thinking to team members on projects, including the status of ongoing and deadline-related assignments
Take ownership of internal / external vendors (oversee media monitoring services, event planners and designers) to ensure projects are completed in a timely and cost-effective manner
Share / elevate important research results / facts from client conversations with the rest of the team
Provide proactive ideas related to client tasks and upcoming opportunities
Prepare invoice justification
Writing / Materials Development
Research and draft high-quality client materials that ensure appropriate perspective, tone and style based on assessment of client needs
Experienced Senior Account Executives are charged with developing more complex strategic communications, such as:Communication plans
New business proposals
Messaging documents
All materials drafted by professional staff at Reputation Partners must:Be free of spelling / grammar mistakes
Use proper word choice
Reflect a tone appropriate for the intended audience, and be aligned with client’s voice
Be concise
Be logically / thoughtfully organized
Media Relations
Research and select appropriate reporters and publications / broadcast outlets to target for clients
Develop and maintain up-to-date media lists
Identify and track relevant editorial calendar opportunities and present those opportunities to the account team
Apply an understanding of different news cycles and pitch / respond to media inquiries in a timely manner
Develop creative, timely news pitches that feature our clients and are tailored to specific publications and reporters
Strategically circulate releases and pitches and conduct rigorous follow-up discussions with reporters to garner interview opportunities for our clients
Regularly read and study target reporters bylines to understand their style and approach
Analyze reporter coverage / backgrounds and develop comprehensive media briefing documents for clients
Coordinate media interviews (schedule time, location, etc.); experienced Senior Account Executives will be asked to facilitate media interviews for clients
Monitor media coverage of our clients and clients’ competitors daily
Maintain an ongoing dialogue with target reporters to ensure we stay on top of opportunities for clients
Research
Independently conduct comprehensive and thorough research to support clients and new business development efforts, including but not limited to:Collecting and analyzing historical media coverage of clients / prospects
Researching and identifying potential third parties (NGOs, academics, etc.) that may make ideal partners for our clients / prospects
Collecting and summarizing historical financial performance of clients / prospects (stock price, dividend, etc.)
Effectively use various research channels to collect needed information:Cision / Universal
Factiva
Lexis-Nexis
Google / Yahoo! Finance
Demonstrate tenacity and creativity in tracking down needed / relevant information
Prepare thoughtful analysis of research by distilling information and summarizing key findings for team members and making appropriate recommendationsAnalyze research and news for how it applies to our clients’ business and PR objectives
Drill down and identify key themes from a large volume of information
Locate breaking news immediately on clients, their industries and their competitors using traditional means (Google News Alerts and more direct means (e.g. visiting competitors’ websites regularly and reading industry news daily)
#J-18808-Ljbffr
Are you a creative and dynamic communications pro looking for an exciting new challenge? Reputation Partners is looking to add an experienced Senior Account Executive to our high-performing team. You’ll work with a dedicated team of experts to help clients plan and implement strategic communications programs to establish, build, and protect their corporate reputation. We have deep expertise across all industries and our work spans from crisis and issues management to employee and labor relations, financial/transactional communications and traditional public relations programs.
Senior Account Executives primarily are responsible for the following on a day-to-day basis.
Other responsibilities and assignments may apply.
Client Account / Project Management
Serve as a secondary client contact for multiple accounts. Experienced Senior Account Executives may serve as the primary client contact on accounts
Meaningfully participate in client meetings / calls, including contributing ideas, eliciting appropriate information through smart questions, taking detailed notes and identifying all action items and deadlines
Ensure all deadlines are met by independently creating and prioritizing “to do” lists and by “managing up” to ensure supervisors review materials and provide feedback in a timely manner
Participate in conceptualizing and managing events for clients (such as press conferences, trade shows, large internal meetings)
Undertake and manage large projects, such as annual presentations (clip book/results) for clients; oversee all details, ensuring a quality work product
Consistently and proactively provide updates and strategic thinking to team members on projects, including the status of ongoing and deadline-related assignments
Take ownership of internal / external vendors (oversee media monitoring services, event planners and designers) to ensure projects are completed in a timely and cost-effective manner
Share / elevate important research results / facts from client conversations with the rest of the team
Provide proactive ideas related to client tasks and upcoming opportunities
Prepare invoice justification
Writing / Materials Development
Research and draft high-quality client materials that ensure appropriate perspective, tone and style based on assessment of client needs
Experienced Senior Account Executives are charged with developing more complex strategic communications, such as:Communication plans
New business proposals
Messaging documents
All materials drafted by professional staff at Reputation Partners must:Be free of spelling / grammar mistakes
Use proper word choice
Reflect a tone appropriate for the intended audience, and be aligned with client’s voice
Be concise
Be logically / thoughtfully organized
Media Relations
Research and select appropriate reporters and publications / broadcast outlets to target for clients
Develop and maintain up-to-date media lists
Identify and track relevant editorial calendar opportunities and present those opportunities to the account team
Apply an understanding of different news cycles and pitch / respond to media inquiries in a timely manner
Develop creative, timely news pitches that feature our clients and are tailored to specific publications and reporters
Strategically circulate releases and pitches and conduct rigorous follow-up discussions with reporters to garner interview opportunities for our clients
Regularly read and study target reporters bylines to understand their style and approach
Analyze reporter coverage / backgrounds and develop comprehensive media briefing documents for clients
Coordinate media interviews (schedule time, location, etc.); experienced Senior Account Executives will be asked to facilitate media interviews for clients
Monitor media coverage of our clients and clients’ competitors daily
Maintain an ongoing dialogue with target reporters to ensure we stay on top of opportunities for clients
Research
Independently conduct comprehensive and thorough research to support clients and new business development efforts, including but not limited to:Collecting and analyzing historical media coverage of clients / prospects
Researching and identifying potential third parties (NGOs, academics, etc.) that may make ideal partners for our clients / prospects
Collecting and summarizing historical financial performance of clients / prospects (stock price, dividend, etc.)
Effectively use various research channels to collect needed information:Cision / Universal
Factiva
Lexis-Nexis
Google / Yahoo! Finance
Demonstrate tenacity and creativity in tracking down needed / relevant information
Prepare thoughtful analysis of research by distilling information and summarizing key findings for team members and making appropriate recommendationsAnalyze research and news for how it applies to our clients’ business and PR objectives
Drill down and identify key themes from a large volume of information
Locate breaking news immediately on clients, their industries and their competitors using traditional means (Google News Alerts and more direct means (e.g. visiting competitors’ websites regularly and reading industry news daily)
#J-18808-Ljbffr