Senior Director of Marketing

Job Type
Full-time
Description
William Chris Wine Co. is a premier wine company in the Texas Hill Country, made up of multiple industry-leading brands: William Chris Vineyards, Lost Draw, Skeleton Key, Grower Project, Wine for the People, Dandy, La Valentia, Uplift Vineyard and Yes We Can Wine/Sway Rosé. We do not follow trends, we create them. We are the leading producer of Texas-grown wine, and we are looking for ways to share a piece of our world with more people.
Summary
Oversee the strategy, development, and implementation of all of our marketing initiatives for each of our brands and companies. You are responsible for developing campaigns, strategies, and initiatives that help promote our brands and Texas Grown wine. Together, we are continuing to grow our world-class Texas wine company. You have the courage to push boundaries while still maintaining unity and focus and having fun.
Compensation Includes:

• Competitive Salary
• 75% Company paid employee health, dental, and vision insurance
• 401K
• Life Insurance
• Paid Time Off
• Monthly allotment of William Chris Wine Company releases
• Gym Membership
• Personal and professional development opportunities
• Real. Texas. Wine. monthly allotment

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Develop both brand and product marketing strategies across our portfolio for both new and existing products
• Ensure a consistent message and brand focus to our customers in both direct-to-consumer, direct-to-trade, and wholesale
• Plan, prepare, and manage all publicity material and public relations across all brands
• Develop, build, and create email marketing campaigns
• Develop marketing campaigns and manage external PR firm's execution as needed
• Ensure consistent brand presentation in all mediums, including social, web, print, direct to direct-to-consumer materials
• Manage marketing calendar to include planned campaigns, channels (social media, email, telephone), dates/times, and target audiences in a format easily communicated to all members of our team
• Track and report on successes/opportunities of all campaigns
• Track analytics to build efficacy
• Develop and monitor marketing performance indicators
• Contribute to and manage quarterly and annual marketing budgets for all brands
• Plan and manage marketing events to promote all brands and products
• Maintain marketing staff and daily management of all marketing activities
• Work closely with the direct-to-consumer and Outside sales teams to support their efforts to meet company objectives by providing appropriate tools and materials.
• Regularly analyze the competitive environment and consumer trends and report on external and internal opportunities
• Capable of conducting tastings for the public and trade
• Expectations include being an active participant in company events to gain guest perspective and insight.

Other duties?

• Additional duties as assigned

Competencies

• Knowledge of a wide range of marketing techniques and concepts
• Exceptional communication skills and attention to detail (in all communication, verbal and written)
• Responds well under pressure
• Works independently with little supervision
• Highly organized with excellent time management skills
• Creative thinking, confident, entrepreneurial, and energetic
• Team player able to communicate with all levels of the business
• Flexibility in scheduling including Saturdays and holidays as required for peak times/holidays

Supervisory Responsibilities

• This position is expected to supervise 3-5 employees

Work environment

• Office environment
• Tasting Rooms (Inside, air-conditioned)
• Outdoor Events (Non-air-conditioned, various locations)

Physical Demands

• Extended periods of sitting at a desk, using a computer and phone
• Ability to negotiate uneven, outdoor surfaces
• Ability to effectively communicate verbally, using telephones, and with electronic means (email, social media, etc.)
• Must be able to lift 40 pounds.
• Stand for long periods of time

Travel and remote work

• This position will require occasional travel to off-site locations but does not require overnight travel except on occasion for events or training
• This position requires on-site work on a regular basis
• Travel to and from the main worksite (daily commute) is at the expense of the employee and is not considered time worked
• Travel between sites during the workday is considered time worked

Required Education and Experience

• Degree in Marketing or Business
• 6+ years' experience in marketing management
• Strong experience in email marketing and e-commerce
• Food/Beverage or Consumer Packaged Goods experience highly preferred
• Creation of marketing plans, brand strategy, social media, and online advertising

Preferred education and experience

• WSET 2 or CMS Certified Sommelier or better
• Upscale wine program experience

Additional education and experience

• Effectively communicate with all levels of the organization
• Must be creative, outgoing, attentive to detail, and possess great communication (verbal, written, electronic, listening) skills
• Must have excellent customer service skills
• Responds to and works well under pressure and deadlines
• Excellent time management skills and dependability are required
• Good office technology skills (Phones, computers, office applications and systems)
• Must have the ability to multitask and complete duties, tasks, and projects, despite interruptions
• Work schedule is typically Mon-Fri, 8 am-5 pm, but may require off-hours and weekend work if necessary to achieve required results. We are particularly busy during the holiday season and on weekends, and it will be necessary to be available during those times, on occasion.
• Must maintain a sense of urgency and positivity
• Ability to effectively work on teams
• Must be a self-starter and complete duties, tasks, and projects with little or no supervision

Work Authorization

• This job is not eligible for visa sponsorship

It is the policy of William Chris Wine Company to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Salary Description
$100,000.00 to $120,000.00 annually